Nestlé Purina

POS Design

Nestlé Purina were in need of tactical floor-standing units to accompany the launch of their new ‘Roasted’ ranges for both Felix and Winalot pet food.

The designs needed to withstand the substantial weight of tinned food as well as deliver visual impact in a crowded and competitive FMCG environment. Leading the project through origination and construction, and collaborating with their incumbent temporary-display manufacturer, we rolled-out a successful launch pad across UK supermarkets and stockists.